Typography refers to the arrangement of text on a page, and appears in some form or another in all instances of written communication. Depending on the purpose, typography can be used for optimum readability, impact, or an artistic statement. Some grphic desinger work totally in text, and study typography extensively while they perfect their art. Quality typography can make a big difference in communications, because it can impact the way the reader sees and feels about the topic being discussed.
At the most basic, typography is a combination of font, size, spacing, and color.For example, wiseGEEK articles use a clear sans serif font in a moderate size, arranged on the screen for maximum readabilityThe text is black on a pale background, further enhancing the readability, and links within the text stand out because they are underlined, and in a different color. The overall purpose behind the typography of the article is to clearly communicate written information to a reader.
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